Most small and large businesses alike no little of SEO marketing, even though it's been around since the beginning of the Internet and search engines themselves. Some businesses are scared they don't know enough about the service to hire out for help. Others think it's or perceive it's expensive or it will bust their advertising or marketing budget.
A mystery of service causes the “oh my god it's expensive” alarm bells ringing. The truth is, that's just flat incorrect.
Long-Game Advertising Called SEO Marketing
Yes, search engine marketing or SEO marketing is a long-game advertising model. Sure it may cost your company more initially if you're not willing to do some legwork. But in the long run, SEO marketing saves marketing dollars and pound for pound is cheaper than any other form of advertising.
SEO Marketing Further Explanation
Let's say a company spends (x) amount of dollars on a traditional advertising or even for a Pay Per Click campaign. It runs for (x) numbers of weeks. When the advertising ends, so does the exposure and traffic. It's like a waterspout. Turn it on; money flows out, traffic and exposure flow into your company. Turn it off, it over. There is no halflife effect to traditional advertising. At least that's measurable. If you spend the same (x) amount of advertising dollars on an SEO marketing campaign in the form of:
- Blog posts
- PR publications
- Guest Posting
Just to name a few.
That informational advertising for your business continues to work day in day out all year long and into the foreseeable future. All which can be monitored, tracked, and analyzed. Day to day, month to month, and year to year. SEO marketing is a long game advertising method but also has short-term advertising benefits as well.
Diversifying Your Advertising With SEO Marketing
Of course, I'm not recommending you eliminating advertising avenues that work for your business, that would be an unfortunate decision. But instead, supplementing SEO marketing into the mix. That's right mix up a bit. The fact is, people are living in the information age. People do their research on the search engines. Not being there is crazy.
Sure you can inject your company into the search with Google and Bing with ads, but it's an ad, not an organic piece of free information. There is a perceived different! Here's a study on that very subject.
SEO Marketing Statistics
Here's just a few mind opening statistics about SEO Marketing you need to see. Check them out below.
- 93% of Internet users online experience begins with a search engine.
- Google holds 70-80% of the total search engine market share.
- 70% of the links click by people on search engines are organic.
- 75% of all search engine user never go past the first page.
- Search engine traffic is the number one driver to content sites.
- SEO leads have a 14.6% close rate in comparison to traditional at a 1.7% close rate.
And these are just a few of many statistics available if you would like to indulge and research.
Below, I have sighted the source of my data.
In-house SEO Marketing Is Achievable
I know a lot of companies outsource SEO services for their company website. And even outsource SEO marketing efforts as well. But the most don't talk about the potential of doing SEO marketing in-house. Yes, that's right. Doing SEO marketing in-house with your employees is possible. Most SEO agency wouldn't like that because that would be less work available for them. But the truth is if you have a marketing department or even just a few talented employees in your office, they can learn how to perform these SEO marketing activities.
How? Hire an SEO Consultant
Yes, hire an SEO consultant. You may pay more upfront for the expertise and training from an SEO consultant for your staff. But just like SEO is long-game advertising model, you will be playing a long-game move for your whole online marketing operation. No more will you be reliant on a third-party for SEO marketing services. And two you will be able to turn the traffic and exposure up and down at will with your in-house team!
I hope, if anything, this article has opened your mind to diversifying your advertising strategy for 2017 and beyond. SEO marketing might cost more in the beginning, but in the end, it will become your cheapest and most effective advertising for your company bar none!